The sale of Focus Hotels services follows the modern principles of central price management based on a number of factors, including monitoring of the current sales situation in facilities based on industry reports, monitoring of competition, historical data. Decisions are always made on the basis of experience and knowledge, never speculation. The process of uploading prices and availability in all online channels is automated, and all bookings are transferred directly to the hotel’s reception system. Centralised segmentation makes it possible to direct sales initiatives to specific markets, which increases their effectiveness. Forecasting of hotel results on an ongoing basis and regular sales meetings help implement income adjusted activities well in advance.