Marketing and PR at Focus Hotels is centrally managed to ensure coherence across all communication channels. The tasks of the marketing department include managing the company’s website, running a fan page on Facebook, creating layout of sales and advertising materials, supporting the organisation of hotel events, negotiations and contacts with marketing service providers, taking care of printed materials in hotels and uniforms. Central PR activities are aimed at thought-out and systematic shaping of relations with the company’s environment.
The aim of these activities is to build a strong brand image and support the sales process by reaching a defined target group with a message.