Our hotels

Revenue management & e-commerce

Modern principles of central price management

The sale of Focus Hotels services follows the modern principles of central price management based on a number of factors, including monitoring of the current sales situation in facilities based on industry reports, monitoring of competition, historical data. Decisions are always made on the basis of experience and knowledge, never speculation. The process of uploading prices and availability in all online channels is automated, and all bookings are transferred directly to the hotel’s reception system. Centralised segmentation makes it possible to direct sales initiatives to specific markets, which increases their effectiveness. Forecasting of hotel results on an ongoing basis and regular sales meetings help implement income adjusted activities well in advance.

Multi-channel promotion of hotel offers

At the same time, the company aims to increase the volume of sales through its own website in order to reduce commission fees charged by intermediaries selling hotel services. For this purpose, a multi-channel promotion of hotel offers is conducted. Promotion in online channels includes advertising in Google search engine and banner advertising on popular websites, as well as mailing to recipients from our own database. These activities are carried out on a continuous basis, and they are intensified three times a year with a simultaneous price reduction, which allows to obtain good sales results in the low season. Currently, the company is implementing a new, responsive website and marketing automation system cooperating with it.

In order to provide services at the highest level, the Website uses cookies saved in the browser's memory . Detailed information on the purpose of their use and the possibility to change cookie settings can be found in the Privacy Policy.
By clicking ACCEPT ALL, you agree to the use of technologies such as cookies and to the processing of your personal data collected on the Internet, such as IP addresses and cookie IDs, for marketing purposes(including automatically matching ads to your interests and measuring their performance) by FOCUS HOTELS S.A, Pl. Kościeleckich 3, 85-033, Bydgoszcz . You can change cookie settings in the settings.

Manage privacy settings
Cookies necessary for the operation of the website

Cookies necessary for the operation of the services available on the website, enabling the viewing of offers, making reservations, supporting security mechanisms, among others: authentication of users and detection of abuse.

Analytical cookies

Cookies allow the collection of information about the user's use of the website to optimize its functioning and to adapt to the user's expectations.

Marketing cookies

Cookies allow the display of marketing content tailored to user's preferences, and the sending of notifications about marketing offers corresponding to their interests, including product information as well as information about services provided by the website administrator and third parties.

Your preferences have not yet been saved